electronicpinballmachine| A new era of AI hardware is about to begin? Microsoft Build Developers Conference is coming this Tuesday!

Financial Associated Press, May 20 (editor Liu Rui) after OpenAI and Google released their high-profile AI results last weekElectronicpinballmachineThis week, it's Microsoft's turn to make a big move.

Microsoft's Build developer conference will open on Tuesday (early Wednesday morning, Beijing time). The conference is seen as an important stage for Microsoft to explain its strategic planning and showcase the latest AI products.

It is speculated that at this conference, Microsoft is expected to show off its latest artificial intelligence project-- consumer-oriented AI PC, new Windows system, more powerful Copilots and other products.

Is Microsoft going to make a big move this week?

Microsoft Build, the annual developer conference hosted by Microsoft, will be held from May 21 to 23, and developers and technology enthusiasts around the world will gather to witness the latest developments in Microsoft's software and hardware ecosystem.

At past Build conferences, Microsoft has released the Windows Phone platform, HoloLens augmented reality helmet and cross-platform development frameworkElectronicpinballmachineNet MAUI and other major projects.

At this conference, Microsoft has promised that at this year's Build conference, it will deeply explore the developing world of artificial intelligence and integrate it into various Microsoft products, which means that AI PC and Copilots may be important content released by Microsoft.

In the artificial intelligence competition, Microsoft is better thanElectronicpinballmachineOne area where his company has a clear advantage is its Windows system, which gives the company a large PC user base.

In January, Microsoft CEO Satya Satya Nadella said 2024 would mark artificial intelligence as "the first-class component of every personal computer".

The company already offers a Copilot chat robot assistant in Bing's search engine and a paid service in Office office software. Now, PC users around the world will hear more about how AI will be embedded in Windows and what they can do with the new AI PC.

Just last week, Google unveiled its most powerful artificial intelligence model to date and demonstrated how its Gemini artificial intelligence will work on computers and mobile phones. Before that, OpenAI announced its new GPT-4o model. Microsoft is a major investor in OpenAI, and its Copilot technology is based on OpenAI's model.

Or it is expected to increase PC sales.

For Microsoft, the challenge is twofold: to maintain the company's prominent position in artificial intelligence while boosting PC sales.

During the COVID-19 epidemic, the global PC market experienced a consumption boom, but global PC sales have been in the doldrums for the past two years since then.

Eric Erik Woodring, an analyst at Morgan Stanley, wrote in a recent report that he remained "bullish on the recovery of the PC market" because of customer feedback and the recent upward revision of notebook original design manufacturer (ODM) production.

Gartner, a technology industry research firm, estimates that PC shipments rose by 0% in the quarter after years of downturn.Electronicpinballmachine.9%. Amy Hood, Microsoft's chief financial officer, also said on the company's quarterly earnings call last month that PC demand was "slightly better than expected."

Microsoft's new artificial intelligence tools may provide another reason for businesses and individual users to upgrade their old computers.

On April 26, the day after Microsoft announced its results, Bernstein analysts wrote in a note to investors: "while Windows's Copilot will not directly boost profitability, we believe it should increase Windows usage, Windows stickiness, and consumer preference for a more expensive, more powerful PC, resulting in more revenue per device and possibly search revenue for Microsoft."