video3cardpoker| Bank of China was rated as an "Outstanding Financial Consumer Insurance Institution": Enhance financial consumers 'sense of gain, security and satisfaction

Financial front-line news on May 17, hosted by Sina Financevideo3cardpokerThe list of winners of the "2024 Golden Stone Award and Outstanding Financial Consumer Insurance Cases Selection" was grandly announced! Under the fierce competition from many institutions, Bank of China stood out. It won the "Outstanding Financial Consumer Insurance Institution" award for its submitted cases of "effectively improving the quality and efficiency of the bank's consumer insurance work".

The following is a brief description of the case submitted by Bank of China:

In order to effectively improve the quality and efficiency of the bank's consumer insurance work, Bank of China has started from three aspects to continue to enhance financial consumers 'sense of gain, security and satisfaction.

First, optimize products and services. In the process of formulating product management policies and revising product management methods, Bank of China has incorporated consumer insurance concepts and requirements throughout the life management cycle of product and services. In addition, Bank of China has promoted it from many aspects such as building a "whole group + whole market" wealth financial platform, improving the quality and efficiency of personal loan services, serving rural revitalization, assisting the development of pension finance, and providing offline services with "no dead corners".

Secondly, from the perspective of working mechanism, based on the three dimensions of beforehand, during and after the event, we continuously improve the multi-level consumer insurance system of "consumer insurance policy-consumer insurance management methods-consumer insurance special management methods-business system and consumer insurance special chapter". Implement the full process of pre-, mid-and post-management, standardize and orderly elimination reviews in advance, grasp the key during the process, form a closed loop in post-event supervision, continuously strengthen the first, second and third line of defense mechanisms, and at the same time do a good job in elimination and protection work of overseas institutions and comprehensive operating companies.

In addition, Bank of China has carried out a large number of activities in terms of innovative consumer insurance education and publicity and creating characteristic brands.

In 2023, Bank of China will be 1video3cardpoker... More than 10,000 outlets and more than 250,000 employees participated in the event. A total of more than 75,000 external consumer insurance education and publicity activities were carried out, reaching 889 million consumers. The effect of the event was widely recognized by all walks of life, helping to improve consumer financial literacy.

Exploring online, Bank of China actively uses multiple channels such as business outlets and official websites to build education and publicity matrices, makes full use of digital technology to open up online financial education positions, and designs Short Video, micro movies, animations, comics and other entertaining new media original works around the theme of the event. The cumulative number of clicks on original education and publicity copies in online channels exceeded 200 million times throughout the year, and was reported, forwarded and published by external media 834 times.

In the end, in 2023, a total of 8 original educational publicity materials were adopted by the public account "Consumer Comment" and the People's Bank of China's public account "Chengfang 32". Among them, Shenzhen Branch carefully produced the micro-movie "Anti-Fraud Storm" based on hot fraud cases."Suspicious Cloud of Online Loan" has been widely praised.